Big Tree, together with Kurnia, UPD, TRC, Gotcha and BTSJ is the out-of-home advertising arm of Media Prima Berhad. Media Prima Berhad (“Media Prima”) is the leading, fully-integrated media investment group in Malaysia. Listed on the Main Board of Bursa Malaysia (Kuala Lumpur Stock Exchange, KLSE) on 22 October 2003, the Group has a diversified strength in a complete array of media-related businesses, including Television, Print, Radio, Out-of-Home, as well as Content and Digital Media. Media Prima is also one of Malaysia’s top 100 largest listed companies by revenue.