BIG BUY creates multiple diversified brand footprints at premium retail malls in the Klang Valley. These shopping destinations cater to 6.5 million high-spending urban shoppers per month, from all sections of society to advertisers.
Shoppers are driven to purchase based on brand features, product quality parameters, and offers. Captivate and influence shoppers by conveniently informing them of their needs along their journey to purchase.
Research shows that 70% of purchase decisions are made in the retail environment; thus, retail advertising creates relevance for brand recall. Advertisements that are highly engaging create an opportunity for shoppers to enliven the brand, magnifying awareness of advertisers’ products and enhancing brand loyalty.