News
01.10.2016
BIG TREE Bagged The Best Engagement Strategy Award At The Spark Awards For Media Excellence 2016
It is with great pleasure for us to announce our winning of the Best Engagement Strategy (Bronze) award at the Spark Awards for Media Excellence 2016 gala night. The award ceremony was held on 18 August 2016 at the Four Seasons Hotel, Singapore.
The campaign “For The Makers Of Tomorrow” mural painting done by Telekom Malaysia (TM) had been conferred this prestigious award. Big Tree is honoured and thankful to share this achievement with TM for engaging our services to execute this campaign with high efficacy and success.
In this campaign, TM introduced the first interactive mural that had been broadcasted digitally. They created a 175-feet long mural spanned the length of the Masjid Jamek LRT station, becoming the longest indoor mural in Malaysia. Smaller murals were also created on other Big Tree media formats, such as on KL Monorail pillars and on other formats in Nu Sentral. This has generated over 85 million reach on social media throughout the campaign period.
Spark Awards is organised by Marketing Magazine and is the main platform for media owners and solution providers across South Asia to showcase premier solutions, products and services for advertisers. Winners of the Spark Awards 2016 act as a powerful benchmark for trusthworthy and effective partners in the region.