BIG DRIVE has an incomparable presence on expressways, covering 76% of total Peninsular Malaysia expressways while also being present on roads in all major cities and key market centres, including Kuala Lumpur, Penang, and Johor Bharu. Big Tree is complemented by UPD, TRC, Gotcha and Kurnia, which in total, creates a presence at more than 1,400 sites nationwide.

As consumers now spend more time out of home, advertising on busy principal roads and in city centres optimises reach to mobile audiences.

Reach millions nationwide in consolidating brand presence, or create strategic localised reach for tactical campaigns.